Marketing Manager & Website Specialist

No-Nonsense Marketing.
Real Results.

I help businesses get found, get noticed, and get more customers.
No agencies, no waffle. Just honest, straightforward marketing you can measure.
From WordPress to SEO, content planning to graphic design, I do the lot.

Get in Touch
Debbie Plumb

About Me

The one-person marketing department.

I'm a hands-on Marketing Manager who handles every part of the marketing function - designing, building and maintaining WordPress websites, carrying out SEO, creating and scheduling LinkedIn content, and producing everything from copy to graphics and photography.

When I joined my current role, the business had very few incoming enquiries. I changed that. The results are detailed on this page.

+255%
website form enquiries
since Jan 2021
+1,300%
increase in organic
search impressions
Page 1
From page 5
to page 1 on Google

What I Do

End-to-end marketing, one person.

WordPress Development

Designing, building, managing and optimising WordPress sites. Theme customisation, plugin management, and technical troubleshooting.

SEO & Analytics

Technical, on-page and content SEO to improve search rankings and click-through rates. GA4, Looker Studio and Google Search Console for reporting and performance analysis.

Content & Copywriting

Blogs, case studies, website copy and social media content - written in whatever voice the work requires. I use AI tools as part of the process, but the final word is always mine.

LinkedIn Management

Managing the company LinkedIn page - writing, designing and scheduling content to maintain a consistent brand presence and keep the business visible to the right audience.

Graphic Design

Brand-consistent visuals for LinkedIn posts, brochures, leaflets, digital & print ads, stationery templates, business cards and letterheads. Created using Canva and GIMP.

Market Research

Competitor and customer research, SWOT and PESTLE analysis, and identifying new market sectors - finding out what's going on and presenting it clearly.

Selected Work

What I've done and how I did it.

Lead Generation

+255% Increase in Website Enquiries

Achieved through consistent website optimisation over five years, turning the website into a reliable source of inbound sales enquiries. (Website form data only - telephone enquiries not included.)

Website form enquiries, January 2021 - January 2026
Brand Building

Complete Company Rebrand

Designed a new logo, colour palette, and strapline, modernising a dated visual identity. Created a full brand guide and asset library so that everything - website, print, social - looked consistent across the board.

A brand that looks as professional as the business behind it.
SEO

1,300% Increase in Organic Search Visibility

Grew the website's monthly Google search impressions consistently over four years- entirely through organic SEO, with no paid search spend.

Google Search Console, April 2022 - January 2026
KEYWORDS

From Page 5 to Page 1 on Google

Improved the website's average search ranking from page 5 to page 1 over four years through organic SEO alone.

Google Search Console, April 2022 - January 2026

My Core Values

What I stand for — no corporate waffle.

I worked through a values questionnaire and these four kept coming to the top — a snapshot of what matters to me most at work.

Integrity

Be honest, do the right thing, and don't cut corners - even when nobody's watching. Own your mistakes. Say what you mean and mean what you say.

Action

Get it done. Analyse what you need to analyse, then act on it - don't sit on information waiting for the perfect moment that never comes. Solve the problem, move it forward, make it happen.

Creativity

Come at things sideways. Try something different. Use imagination to solve problems and find a better way - don't just do things the way they've always been done.

Respect

Everyone deserves to be listened to, taken seriously, and treated as a valuable contributor. A good working environment is one where people feel comfortable putting their ideas forward - because they know they'll be heard.

Currently Learning

Always Curious. Never standing still.

I don't wait to be trained - I find the gaps and fill them. Here's what I'm working on right now, and how I'm putting it into practice.

In Progress

HubSpot Inbound Marketing Certification

Currently studying for the HubSpot Inbound Marketing Certification. Covering content strategy, buyer personas, SEO, conversion optimisation, lead nurturing, and marketing automation.

Applying Now

SEO Planning with Google Search Console & AI

Using Google Search Console data and AI to run structured SEO audits - covering CTR performance, keyword cannibalisation, content decay and quick wins. All turned into a clear action plan with specific fixes and priorities.

Applying Now

Using AI To Build a Static Website

I know HTML and CSS - what I'm learning is how to use AI tools effectively as part of that process. Faster builds, better problem-solving, and knowing when to trust the output and when to bin it.

And One More Thing...

I am honest, trustworthy and conscientious. I love learning and I'm quick to pick up new skills. I'm excellent at forming good working relationships with customers and colleagues. I am flexible and willing to pitch in. I believe that looking after the customer is of paramount importance and that life is too short for office politics. I am hopeless at interviews.

Let's Talk

Looking for a marketer
who rolls up their sleeves and delivers?

I'm currently exploring new opportunities in marketing and digital roles. If you think I can make a difference at your organisation, let's have a conversation.

Download My CV LinkedIn Profile